About

Named for the best day in Philadelphia.

Portrait of Lance Wyllie, founder of Parade Down Broad
Lance WyllieFounder, Parade Down Broad

Anyone from this city knows what a parade down Broad Street means. It is the end of a long season, the proof that the plan worked and the whole town showing up to celebrate it.

That is the feeling we build toward with every client. Parade Down Broad is a Philly-based strategy, brand and growth consultancy, working with founders and leadership teams who are done with plans that sit in a drawer.

Meet the founder.

A creative and strategic force for businesses throughout his 30-year career. Prior to launching Parade Down Broad, he headed marketing for Grungo Law.

Born in Philadelphia, current resident of South Jersey. Married to Lisa and father of 3 amazing boys.

How we operate

Three rules we do not break.

  1. 01

    Start at the finish line.

    Every parade has a game plan before it has a crowd. We plan backward from the win.

  2. 02

    Fewer, bigger moves.

    Focus beats volume. We would rather you do three things brilliantly than ten things fine.

  3. 03

    Plain talk, real numbers.

    No jargon, no vanity metrics. If it is not moving the scoreboard, we say so.

Ready when you are

See you on Broad.

Tell us where you are and where you want to be. In 30 minutes we will tell you honestly whether we can help you get there.